Offering YOU
a fixed-price alternative
to traditional auctions.

Offering YOU a fixed-price alternative to traditional auctions.

Through Memory Lane’s I Own It Now! platform, sellers consign iconic items and collaborate with our experts to set prices at which they’re willing to sell. Buyers can acquire these premier pieces at this price plus a buyer’s premium—bypassing the traditional auction format. Some of the hobby’s rarest and most coveted high-grade cards and collectibles have been sold through this unique channel.