Lot # 261: 1928 Fro-Joy Ice Cream Babe Ruth Premiums (2)

Category: 1921-1939

Starting Bid: $500.00

Bids: 13 (Bid History)

Time Left: Auction closed
Lot / Auction Closed

This lot is closed. Bidding is not allowed.

Item was in Auction "Newman Auction",
which ran from 6/12/2021 11:00 AM to
7/10/2021 7:00 PM

(LOT 261)
1928 Fro-Joy Ice Cream Babe Ruth Premiums (2)

At the height of his career, Babe Ruth adorned dozens of advertisements and promotions as corporate America aimed to catch lightning in a bottle. Fro-Joy Ice Cream was no exception, issuing a 6-card Babe Ruth set, distributed individually with each ice cream cone. For one week, August 6-11, "Fro-Joy Cone Week" enticed children to collect all six cards of the Bambino in various poses. The campaign went even further asking kids to submit the set of 6 by mail in exchange for an uncut sheet of the same cards and a large 8-5/8" x 12" blue-tint premium of the Sultan of Swat. The offered includes a rare pairing of the two premiums. The uncut sheet has sharp edges at bottom and on either side with light mailing corner creases at each top corner. Minor wrinkling; tape residue at left edge; expected surface wear. The large, blue-tint photo of Ruth is in near mint condition and reveals little to no edge and corner wear with minimal surface abrasions and toning. Such a dynamic duo to have survived a one-week release and nearly a century of storage.

MIN BID $500

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